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MOTION
During my time as Creative Director at Hayman Studio, I worked on a variety of projects that brought together graphic design, illustration, animation, and visual storytelling. Many involved complex concepts that needed to be communicated in a clear and engaging way. I helped shape the creative direction, develop visual concepts, and create artwork that supported the narrative and animation process.
— MY ROLE & RESPONSIBILITIES
Creative Direction: Guided the overall creative vision and visual style of projects.
Concept Development: Transformed complex ideas into engaging visual concepts.
Art Direction: Established and maintained a consistent visual approach.
Graphic Design & Illustration: Created custom artwork, layouts, and supporting graphics.
Storyboarding: Developed visual sequences to help communicate ideas and guide production.
Animation Asset Development: Designed and prepared artwork for animation and motion graphics.
Creative Collaboration: Worked with creative teams to refine concepts and bring projects to completion.
— CLIENT: HAYMAN STUDIO / HERSHEY'S ICE CREAM
— CLIENT: HAYMAN STUDIO / PENNEX ALUMINUM COMPANY
— CLIENT: HAYMAN STUDIO / PENN STATE HERSHEY MEDICAL
— CLIENT: HAYMAN STUDIO / ENERGY WORKS
— CLIENT: HAYMAN STUDIO / YAZOO MILLS, INC.
— CLIENT: HAYMAN STUDIO / YAZOO MILLS, INC.
— CLIENT: HAYMAN STUDIO / PaTH to HEALTH
— CLIENT: HAYMAN STUDIO / POLYVISIONS
— Feature Project
HOUSE BROKER REALTY CAMPAIGN
For this project, I worked with the Hayman Studio team to develop custom illustrations and character designs for an animated marketing campaign for House Broker Realty. My role focused on creating characters and preparing digital assets that reflected the brand's identity and could be used throughout the animation process.
The finished animation offered a creative alternative to traditional video marketing, using illustration, character design, and storytelling to bring the brand's message to life.
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