BRANDING.

With more than 20 years of experience in design, I’ve worked with clients to develop brand identities and marketing materials that reflect their vision and communicate their message. From logo design to complete visual identity systems, my approach focuses on creating thoughtful, consistent work that helps brands stand out and connect with their audience.

Whether building a brand from the ground up or refreshing an existing identity, I enjoy exploring ideas, solving creative challenges, and bringing everything together into a cohesive visual experience.

— AREAS OF EXPERTISE

Brand Identity & Development: Creating distinctive visual identities that reflect a brand's personality and purpose.
Logo Design: Developing original logos and supporting brand elements.
Art & Creative Direction: Establishing the overall visual approach and maintaining consistency.
Typography & Layout: Combining type, imagery, and composition to communicate effectively.
Marketing & Promotional Design: Creating print and digital materials that support brand communication.
Brand Guidelines & Visual Systems: Developing consistent design elements for use across different media.

— CLIENT: HERSHEY PARK / HERSHEY PARK PLACE LOGO DESIGNS

— CLIENT: VARIOUS / BRAND IDENTITIES

— CLIENT: HAYMAN STUDIO / HOLLA! VODKA

For HOLLA! Vodka, I designed a versatile piece that seamlessly functions as both a sales sheet and a promotional poster. This dual-purpose design not only streamlines marketing efforts but also ensures brand consistency across various platforms.

— CLIENT: VIRGINIA BENEFIT PROGRAMS ORGANIZATION

When the Virginia Benefit Programs Organization (BPRO) needed a logo that was both timeless and modern, versatility was key. The goal was to create an identity that would stand the test of time while remaining adaptable across various applications. Through thoughtful typography, strategic color choices, and refined design elements, the final logo embodies the organization’s values, professionalism, and forward-thinking vision.

Before

After

— CLIENT: STEWARDSHIP SMALL BUSINESS SERVICES, LLC.

Collaborating with Stewardship Small Business Services, I led the creative direction to develop a cohesive visual identity. This comprehensive branding package included logo design, business cards, and stationery, all tailored to reflect the company's mission and values.

— CLIENT: CREATIVE YORK

Partnering with Creative York, I designed an engaging event brochure and booklet for their "Art in Residence (Evolution)" program. The materials were crafted to captivate the audience, providing an immersive experience that highlights the essence of the event.