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HERSHEY
I had the opportunity to collaborate with a local signage company to develop concept designs and final mural artwork for a themed restaurant near the entrance to Hersheypark. The project involved creating large-scale illustrations that helped transform the space into a colorful, immersive environment.
Although the Hersheypark Place restaurant is no longer there, I wish my daughters could have experienced the space we helped create. It was a unique project and one I still enjoy looking back on.
The goal was to envision what the restaurant could look like and enhance the guest experience through engaging visuals. I started with hand-drawn sketches, which evolved into refined digital illustrations once concepts were approved. The project included three uniquely themed areas: the Character Room, Roller Coaster Room, and Carousel Room—each requiring careful planning and conceptualization.
Beyond designing 2D graphics for the restaurant walls, I also helped conceptualize 3D elements, all while ensuring consistency with the Hershey brand. While I didn’t create the original Hershey Characters, my prior experience in character design for animation helped me maintain on-model accuracy.
Though the space is now a memory, I was able to find a few photos and even a video showcasing the breakfast experience in this colorful, family-friendly environment. Seeing the joy on visitors' faces makes me believe my daughters would have loved it just as much as they did.
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