As the lead creative director, I designed a visually dynamic, user-friendly, and fully responsive website for Penn State PRO Wellness, ensuring every element aligned with their brand guidelines. While I focused solely on design, accessibility was a key priority, with the site meeting WCAG 2.1 Level AA standards for an inclusive user experience. To enhance content organization, I restructured their blog around five key topics, creating a more intuitive and engaging navigation experience.
Beyond web design, I also developed a series of eye-catching infographics, transforming essential health information into playful, digestible visuals that educate and inspire action.